Its no secret online dating is rapidly becoming one of the most popular ways singles are meeting to start a relationship and find a mate.
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Others entering the space are catering to an entirely different demographic: people who are already married and looking to date.
Nothing is off limits when it comes to the Internet, including marital vows.
We checked in with four online dating sites for married people to see how much the service costs, whos joining and whats behind this growing trend.
Ashley Started: 2001 Cost: Free to sign up and browse profiles, with a cost of $49 for 100 credits, which would be enough to connect with around 20 members Do you have to be married to join?
No Q&A with Noel Biderman, CEO of Avid Life Media and founder of Ashley Madison Why did you start this site?
Online dating in general suffers from a fatal flaw if its users are all looking to get married and then unsubscribe from the site.It seemed to me that traditional companies werent willing to venture into this marketplace despite there being a definite market for it.Also, we found that people interested in affairs were avoiding newspaper classified ads at all costs. Nowadays, its rare for someone to meet in a classified ad, they meet online and thats just where the industry is going. A mythical being; in 2001, the two most popular names for girls were Ashley and Madison.We wanted this site to be a place where women felt comfortable going, and it was clear they liked those names. The word "adultery" is too biblical, and "cheating" is too negative.We knew we could never get women to go on a site called Cheating Wives, they would be appalled by that notion.What types of different ages/ sexes are on your site?