The most well documented account of El Burro Esparkalo comes from a small village in Mexico where his appearance was transformative.
Click through the photos to see what El Burro Esparkalo has meant to different generations of drinkers.
If you would like to learn more about Sparkle Donkey Tequila please visit the one of the Sparkle Donkey social media sites -or- Black Rock Spirits, listed below.
This archive has been made possible by a grant from the Institute of Tequila Studies Endowment, the ITS Oak Barrel Society, the John P and Catherine G Mc Millan Foundation, and from generous support from donors like you.
The Institute of Tequila Studies (ITS) is proud to present our highly anticipated exploration of the historical origins of and enduring narrative surrounding Sparkle Donkey Tequila.
After years of intensive research, we have been able to compile (and offer for the first time ever online) a plethora of images and documentation detailing the pre- and post-colonial emergence of what is reverently referred to as “The World’s Best Tequila.” Please peruse this incredible collection below and don’t forget to make a donation or visit the gift store.
Watch this 3-minute mini-documentary to learn about one village's experience with "El Burro Esparkalo".
This video may be embedded in your blog or historical archive. Much of the history of this elusive creature and the uplifting elixir he provided has only recently been discovered.
But as time passed and word of his strange, lustrous aura and invigorating, ambrosial drink spread, the Sparkle Donkey became a powerful symbol of hope — an iconic and inscrutable totem that resonates to this very day.
Already well documented are the 15th century Aztec’s production of fermented agave beverage “octli” and 16th century tequila production by Spanish conquistadors.
Historians researching the “Sparkle Donkey” have recently discovered references to the legendary animal which pre-date these first references to tequila production itself.
As with many well established brands, Sparkle Donkey Tequila has been marketed across the globe according to the zeitgeist of the time.