Ad exchanges have vast numbers of sites in their networks, so they can show ads to particular users when they show up on any site in the network.
Further, what if I told you they were using your data and making money from it, under the cover of programmatic ad tech and data management providers?
They steal your ad dollars by raiding your cookie jar In programmatic advertising, the promise to advertisers is that they can reach audiences no matter where they show up.
It is installed on-site by adding a few lines of code to the website’s page templates so every page will have the analytics trackers.
Normally, these analytics are used by the website owner to better understand their audience.